The 10-Step Structure for Sales Pages That Sell

Sales pages take many different forms, but share the same basic structure: Headline Sub Headline Presentation of the problem Introduction of your product as the solution Social Proof Bonuses Offer Guarantee Call to Action P.S. Creating Killer Headlines Your headline is the first opportunity gaining your customer’s interest by making an emotional appeal to whatever … More The 10-Step Structure for Sales Pages That Sell

How to Establish Trust with Your Target Demographic

Trust is generally low among consumers. In fact, about 32% of consumers have trust for businesses and only about 13% trust advertising. So, if people don’t trust advertisements who do they trust? Their family, friends, and co-workers. You can take advantage of this trust. By establishing trust with your target demographic and making it a … More How to Establish Trust with Your Target Demographic

Tips for Triggering an Emotional Reaction in Your Sales Copy

The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people. You don’t need to spend millions to … More Tips for Triggering an Emotional Reaction in Your Sales Copy