5 Simple Steps to Create an Effective Facebook Ad Campaign

In some ways, traditional advertising can become a little bit like throwing pasta on the wall and hoping it sticks. But with the advent of Facebook, any business large or small, can create an incredibly effective, pinpointed campaign that will translate into tangible sales results. 1. Mine the Demographics Audience Insights allow you to see … More 5 Simple Steps to Create an Effective Facebook Ad Campaign

How to Increase Conversions on Your Landing Page

Landing pages are an important part of your marketing strategy. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If you’re getting traffic, but not sales, then learn how to increase conversions on your landing page. You Need to Be Consistent The first step towards increasing your … More How to Increase Conversions on Your Landing Page

Include Local Search Optimization in Your Marketing Plans

As an internet marketer, the majority of your marketing plans are probably focused on a global or regional market. But, honing in on a local market can help increase sales and gain new customers. You can think of this as a form of niche marketing. When you target a local market, you can increase your chances … More Include Local Search Optimization in Your Marketing Plans

Using Location Specific Landing Pages to Attract Traffic

Narrowing your focus on specific regions or localities can help you increase traffic to your site. Using this concept with your landing pages could boost conversions and lead to more sales. But, there’s more to focusing on a location than including the name of a city in your content. If you want to maximize the … More Using Location Specific Landing Pages to Attract Traffic

Developing a Conversion Funnel to Increase Sales

If you want a solid marketing campaign that generates positive sales, you should consider using a conversion funnel. This is a tool that is often used by successful internet marketers. By learning how to build a conversion funnel, you’ll be able to create a structured campaign that actually converts. Here is a simple guide for … More Developing a Conversion Funnel to Increase Sales

The 4 Different Types of Landing Pages and Why They Matter to Online Marketing

The landing page is the first place your prospective customers will see. In other words, it’s your first opportunity to impress them with the quality of your branding. But you can’t always control how customers are accessing your online business. Some may end up on your squeeze page while others may visit your website. Still … More The 4 Different Types of Landing Pages and Why They Matter to Online Marketing