How to Increase Conversions with Discounts and Promotions

If you aren’t able to generate conversions from your landing pages, there are some simple ways to turn things around. After evaluating your pages, if you can’t find a solution, then consider offering discounts and special promotions. Consumers Expect Deals and Special Offers We’re living in a world where consumers expect to receive deals and … More How to Increase Conversions with Discounts and Promotions

Creating a Personalized Experience to Increase Conversions

The customer experience that you provide on your website can have a major impact on your conversion rates. There’s more to an effective website than making sure it loads quickly and is easy to navigate. You also need to pay attention to the overall experience. Find out how to create a personalized web experience to … More Creating a Personalized Experience to Increase Conversions

Using A/B Split Testing to Increase Conversion Rates on Landing Pages

If you’ve ever used an email marketing campaign to promote your business, then you’ve probably used A/B split testing. It’s a common method for testing the effectiveness of different calls to action, headlines, subject lines, and other variables. You can use these same methods to test your landing pages. If you feel that your landing … More Using A/B Split Testing to Increase Conversion Rates on Landing Pages

Developing a Conversion Funnel to Increase Sales

If you want a solid marketing campaign that generates positive sales, you should consider using a conversion funnel. This is a tool that is often used by successful internet marketers. By learning how to build a conversion funnel, you’ll be able to create a structured campaign that actually converts. Here is a simple guide for … More Developing a Conversion Funnel to Increase Sales

Using a Rewards Program with Your Marketing Strategy

Using a rewards program or loyalty program is a great way to attract customers as a part of your internet marketing strategy. They’ve been found to help build customer loyalty and increase sales. These programs show your customers that you care about them and that you value their business. Unfortunately, if you don’t use your … More Using a Rewards Program with Your Marketing Strategy