Don’t Overspend on Your Online Business Software

Most software you will find that can help your online marketing business requires the purchase of software and/or licensing fees. Others are pre-created email lists or sales leads and may be based on pay-per-use, but in general most charge a set-up and a monthly. At first, this may seem excessive because you have the pay the … More Don’t Overspend on Your Online Business Software

Consequences of Facebook’s Big Data Harvesting-Part I

When somebody who used Facebook hears that the social media site is gathering data on them, the first thing they think about is what they have personally posted on their feed. The typical person can’t comprehend that Facebook is tracking much more than their updates. Does this mean the typical person is ignorant of how … More Consequences of Facebook’s Big Data Harvesting-Part I

Fast and Easy Ways to Build Your Social Media Influence

Once Google’s updated their search engine algorithm more value was assigned to websites that receive a lot of social approval signals. These are indications that social media users find these pages useful or helpful and include such things as Facebook “Likes”, how many times a link to the page has been posted on Twitter, and … More Fast and Easy Ways to Build Your Social Media Influence

4 Tips for Getting the Most from Your Email Marketing

There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other. Young people today text and tweet rather than read emails, so a lot of younger customers don’t even have email accounts, only smart phones … More 4 Tips for Getting the Most from Your Email Marketing

The Top 4 Ways to Increase Your Website’s Google Rankings

To keep your site’s rank at the top of the Google search engine result pages for your keywords, you need do four things: Facilitate social signaling through creative content creation Optimize your web design Provide easy access to social voting buttons And acknowledge the growing importance of Google Plus While creating backlinks may have improved … More The Top 4 Ways to Increase Your Website’s Google Rankings

How to Use eBooks to Improve Brand Awareness and Boost Sales

There are many different marketing channels and strategies for reaching as many potential customers as possible. But, how do you know which ones to use? In the past few years, a couple of options have become popular solutions for increasing brand awareness. This includes the use of video and eBooks. Both video production and the … More How to Use eBooks to Improve Brand Awareness and Boost Sales