How Email and Marketing Software Can Improve Your Conversions

Email and marketing automation software is used to nurture leads and automate your marketing so that you can provide personalized attention to your clients in a scalable way. It lets you categorize leads in such a manner that you can tell right away whether they are simply “interested” or “sales ready”. Samples of email and … More How Email and Marketing Software Can Improve Your Conversions

4 Tips for Getting the Most from Your Email Marketing

There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other. Young people today text and tweet rather than read emails, so a lot of younger customers don’t even have email accounts, only smart phones … More 4 Tips for Getting the Most from Your Email Marketing

How to Increase Conversions on Your Landing Page

Landing pages are an important part of your marketing strategy. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If you’re getting traffic, but not sales, then learn how to increase conversions on your landing page. You Need to Be Consistent The first step towards increasing your … More How to Increase Conversions on Your Landing Page

Improving Your Email Marketing Strategy with AB Split Testing

Do you want to improve your email marketing campaign? If you’re not happy with the results that you’re getting, then start using A/B split testing. With A/B split testing, you can test two different versions of the same email and determine which version receives the highest conversion rates. Compare different calls to action, headers, subject … More Improving Your Email Marketing Strategy with AB Split Testing

Simple Solutions for Boosting Your Email Subscriber List

Email marketing is the most cost-effective way to promote your business. You can increase sales leads and boost customer retention. Though, this all rests on the size of your subscriber list. You’ll need to build your own subscriber list to maximize the benefits you receive from email marketing. Generating your own subscriber list isn’t always … More Simple Solutions for Boosting Your Email Subscriber List

How to Keep Users from Unsubscribing to Your Mailing List

Having an effective email marketing strategy can be a major boost for any business. In fact, most businesses rely heavily on their mailing lists. They help generate sales leads. The ROI of using mailing lists is undeniable. Sometimes, after you’ve built up your list of subscribers, you may find that your list begins to dwindle. … More How to Keep Users from Unsubscribing to Your Mailing List

How to Ruin Your Reputation on Social Media

Modern marketing methods such as email marketing, social media marketing and other web-based marketing, offer huge advantages over more traditional marketing methods. They are faster, more specific and less expensive, often free. But they have disadvantages as well. The Internet Is Forever One of the biggest disadvantages is that anything you create and post online … More How to Ruin Your Reputation on Social Media