7 Methods for Rebranding Your Business without Losing Customers

After several years marketing your products or services, you may find that you’re no longer focused on the same goals as when you started. By meeting the demands of customers and expanding your horizons, your current marketing efforts may not mesh with your original brand. When this occurs, it could be time to rebrand your … More 7 Methods for Rebranding Your Business without Losing Customers

How to Perform Market Research to Improve Conversion Rates

Without market research, how do you know if you’re effectively reaching your target audience? Market research gives you a clear indication of what your customers are looking for. It helps you address the needs of your market base. With proper market research, you can tweak your marketing campaign to more effectively entice potential customers. If … More How to Perform Market Research to Improve Conversion Rates

How to Improve Your Inbound Marketing to Increase Sales Leads

Inbound marketing is an essential component of modern marketing practices. As you’re probably aware, when it comes to lead generation, quality is generally more important than quantity. By focusing your efforts on improving your inbound marketing techniques, you can increase the quality of traffic you receive. The way to obtain the best sales leads is … More How to Improve Your Inbound Marketing to Increase Sales Leads

Marketing Your Own Personality to Drive Branding for Your Online Business

When you run an affiliate marketing business, long-term relationships are far more profitable than short-term revenues. In only a very limited number of cases is there high value to jumping into a hot market, making a big splash, then getting out as fast as you can. In most cases, building long-term relationships with your customers … More Marketing Your Own Personality to Drive Branding for Your Online Business

The 3 Fastest Ways to Fill Your Subscription List with Devoted, Ready-to-Buy Customers

Email marketing is one of the best ways to contact highly targeted prospective customers who are ready and willing to buy your products. So paying somebody else for a list of random email addresses is pretty much a waste of money. That’s because there’s no guarantee that the people on your purchased list have any … More The 3 Fastest Ways to Fill Your Subscription List with Devoted, Ready-to-Buy Customers

Making Genuine, Long-Lasting Connections with Your Customers: A Primer

One of the hardest parts of running your own online marketing business is making genuine connections with your customers. Once you can build trust, you can develop a list of loyal customers who will buy from you again and again. You can outsource your list building by hiring an inexpensive telemarketing service or by hiring … More Making Genuine, Long-Lasting Connections with Your Customers: A Primer

Common Internet Marketing Mistakes You Probably Already Have Made

Internet marketers tend to be highly predictable. They often make the same mistakes over and over again, especially when they are starting out. How many of these mistakes sound familiar to you? Don’t Push It The first mistake most newbie affiliate marketers make is to try to market your products to people who don’t want … More Common Internet Marketing Mistakes You Probably Already Have Made

Solving Problems – The Key to Understanding What Motivates Your Customers

People usually buy products to solve a problem that they are having: They buy food because they are hungry, they buy an education because they want to advance their career, they buy a car because they want to drive around and/or impress their friends. Presenting a problem is therefore the first part of any marketing … More Solving Problems – The Key to Understanding What Motivates Your Customers

4 Secrets Techniques for Getting Your Customers to Follow Your CTA Every Time

Customers always prefer it if you are clear about what you want them to do. They don’t like to have to guess your intentions. For example, in a sales letter you shouldn’t suggest, but demand how your reader should act. This is referred to as the Call to Action (CTA) and it is the most … More 4 Secrets Techniques for Getting Your Customers to Follow Your CTA Every Time

Optimizing Conversions with Squeeze Pages and Email Swipes

Having a great squeeze page to attract new prospective customers is the first step in building your list. But once you get people through your proverbial door, what then? What you need is an effective email swipe series to keep your customers on the line. A great email series is one of the fastest and … More Optimizing Conversions with Squeeze Pages and Email Swipes