How Email and Marketing Software Can Improve Your Conversions

Email and marketing automation software is used to nurture leads and automate your marketing so that you can provide personalized attention to your clients in a scalable way. It lets you categorize leads in such a manner that you can tell right away whether they are simply “interested” or “sales ready”. Samples of email and … More How Email and Marketing Software Can Improve Your Conversions

4 Tips for Getting the Most from Your Email Marketing

There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other. Young people today text and tweet rather than read emails, so a lot of younger customers don’t even have email accounts, only smart phones … More 4 Tips for Getting the Most from Your Email Marketing

Follow This Email Marketing Etiquette to Get Yours Delivered and Read

Email marketing can be a very effective way of bringing new customers into your sales funnel. But due to the widespread use of viruses and malware, most people are cautious about opening an email that comes from a source they don’t recognize, that is strangely written, or appears to have come from a non-English speaker. … More Follow This Email Marketing Etiquette to Get Yours Delivered and Read

5 Tips for Increasing Your Promotional Emails’ ROI

Despite the rising popularity of such communication channels as texting, social media and even video conferencing, emails continue to be an important and effective way to reach other people, especially prospective customers for the products and services your Internet marketing business promotes. But the format of emails requires you to work a little harder to … More 5 Tips for Increasing Your Promotional Emails’ ROI

Creative Lead Generation

Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads for those emails is a must. Getting new leads can sometimes be difficult. More and … More Creative Lead Generation