There are many components to search engine optimization. While it’s important to focus on keyword research, building backlinks, mobile optimization, site structure, and internal linking, there is another factor that may need your attention. Metadata should be an integral part of your SEO. Metadata is defined as data that refers to other data. In the … More Increase Your Search Rankings with the Proper Use of Metadata
I’ve been learning and growing for far too many decades, more then I care to admit. Some of the subjects have been boring while others fascinating. One of the fascinating subjects of resent years has been personality quizzes, assessments and surveys. Every personality program I have taken lets me know what my strengths, weakness and … More Who Are YOU?
Narrowing your focus on specific regions or localities can help you increase traffic to your site. Using this concept with your landing pages could boost conversions and lead to more sales. But, there’s more to focusing on a location than including the name of a city in your content. If you want to maximize the … More Using Location Specific Landing Pages to Attract Traffic
Just got back from an awesome time in Costa Rica spending time with business associates and friends. As you can see, we were having fun. We were also learning new ways to market our business education and training products. We got to listen to business associates explain their marketing techniques without holding back. Things like using … More Are We Having Fun Yet?
You don’t necessarily need to spend a lot to make a lot. If you’re just getting started with internet marketing, then you may want to dip your toes in the water. There are several marketing strategies that you can use without spending any of your hard-earned cash. Use these 6 free marketing strategies to start … More 6 Free Marketing Strategies Every Entrepreneur Should Use
Entrepreneurs often make the mistake of ignoring their customers. They believe that if sales are good and they offer a quality product or service that their customers will continue to make purchases. This isn’t always the case. If you want to boost sales and build trust with your customers, you need to focus on customer … More 6 Simple Tips for Increasing Customer Engagement
The user experience offered by your website can be the difference between a sale and a bounce. If your website is slow, not optimized for mobile viewing, or difficult to navigate, users are likely to go elsewhere. If you’re tired of looking at increasing bounce rates, then use the following 5 easy tips for improving … More 5 Easy Tips for Improving the Quality of Your Website
Facebook remains the king of social media platforms. There are over 1.5 billion active users on Facebook. But, it’s not the only social networking site out there. LinkedIn is still going strong and was recently purchased by Microsoft. Twitter, Pinterest, Tumblr, Instagram, Reddit, and Google Plus are also attracting millions. Which of these social media … More Which Social Media Platforms Should You Use for Online Marketing?
Content is the foundation that you use for online marketing. While quality content is essential, a well-written blog post or email is less likely to convert if you have a poorly worded call to action. A call to action needs to grab the reader’s attention. It spurs them to take action. If you’ve noticed that … More 6 Tips for Writing a Call to Action That Converts
Building backlinks is a fundamental part of good SEO practices. Gaining high-ranking backlinks can help increase organic website traffic, allowing you to maximize the effectiveness of your marketing efforts. There are many different strategies that you can use to build backlinks. But, one of the most effective solutions is to look at your competition. Find … More How to Research Your Competitions Link Building Methods