If you are considered to be an expert in your niche or have an identifiable brand, it’s relatively easy to convince bloggers to allow you to submit guest blogs. If Donald Trump or Brad Pitt asked if they could write on your blog, you probably would let them, wouldn’t you?
But what about the rest of us? How can you influence bloggers to post your guest blogs on their pages? The answer is to provide them with two things they desperately need and can actually use: Time and content.
If you have or had your own blog, you know what a struggle it can be to find original, entertaining content to satisfy your regular readers. This is especially true if you are publishing your blog daily or a few times per week.
After the initial glow of blogging wears off and the day-to-day grind of generating fresh content takes over, any opportunity to let somebody else fill your blog with high-quality content will be welcome.
Ready to Use Content
When you approach an established blogger within your niche with the proposal that they allow you to submit a guest blog to their readers, you want to be prepared. If you have just a vague idea of what you want to write about in your guest blog, you are less likely to convince them than if you were to approach them with ready to use content that you have already created.
Because they have such a huge platform, bloggers with a lot of regular followers get approached frequently by people wanting to submit guest blogs. But most of these requests get turned down – especially if the blogger doesn’t personally know the person – because they aren’t sure what they are going to contribute and don’t want to lose the loyalty with their readers they have so carefully created.
When you have a high-quality guest blog that is ready for publication, you can submit it to the most popular bloggers so that they fully understand what they are getting.
Cover Extra Topics/Content
Another great way to convince popular bloggers to allow you to write for their audience is to offer content that they haven’t covered in the past or write about an area of expertise that you have that they don’t. This gives them the benefit of providing their readers with extra high-value content, strengthening the loyalty bonds they have with their readers.
Before you submit your guest blogging proposal, research your target blog and determine what areas within your niche they excel at and which ones they are weaker. That way, when you approach them with your guest blogging offer, you can bring genuine value to their blog by presenting content that their readers can actually use and will find helpful in their everyday lives.
You Can Save ThemTime
When you have a successful blog with a lot of loyal readers, time is the one thing you don’t have. You have a huge content hole that needs to be filled, especially if you are publishing frequently.
But it takes time to come up with original ideas, research them and build them into high-quality blog posts. And the longer you have been blogging, the fewer the topics you already haven’t written about.
So when somebody with some expertise in your niche approaches you with a great blog post about a topic of interest to your readers, you very likely will jump at the chance to let them take over your blog for a day as a guest blogger.
When you portray your guest blog as a win/win situation to your blog targets, you have will experience a higher acceptance rate.