Websites need traffic, and blogs are no different. People who write blogs are constantly seeking new ways to improve traffic to their websites. Some ways to do this are through advertising, using Search Engine Optimization (SEO), syndicating articles, and submitting posts to authoritative sites, such as eHow.com and About.com. But all these take time, cost money, or both.
So an increasing number of Internet marketers are turning to guest blogging as a way of driving traffic to their own landing pages. Guest blogging is when you write a blog post and offer it to an established blogger to post on their blog. While this arrangement doesn’t cost either party any money, it can be hugely beneficial to both.
So why would you want to write on somebody else’s blog for free? And why would an established blogger want to publish your blog on their website? The answer to that question is easy: Traffic.
Win/Win for Blogger and Guest
Guest blogging benefits both the blog’s host and the person writing the guest blog. For the guest blogger, posting on an established blog in their own marketing niche can lead to a lot of interest from the host blogger’s readers. If the guest blog provides high-value content, readers are going to want to learn more about the guest blogger.
For the host blogger, allowing a guest blogger to publish on their blog allows them to provide high-value content to their readers without having to do anything themselves, so they can enjoy the same level of traffic without having to work for it. They also enjoy the benefits of having a loyal following of readers while getting to take a day off from researching and creating original content.
Creates New Backlinks
Another benefit of guest blogging is that it allows guest bloggers to obtain new backlinks to their landing pages. Readers who find the content of their guest blog to be valuable will follow links in the “About the Author” box or another place in the guest blog back to the guest blogger’s landing page.
This also increases the value of the landing page in the eyes of the search engines – such as Google, Bing and others – especially if the host blog is considered to be an authoritative site. This increases the page ranking of the landing page on the Search Engine Results Page (SERP) for its niche.
Google and other search engines want to provide value and importance to websites which have a lot of links from authoritative sites. They distinguish these websites as reliable and trustworthy, so they rank them at or near the top of the SERP for their niche.
Selecting Guest Bloggers
Established bloggers need to choose who they allow to write guest blogs on their pages carefully. Because their readers are frequently returning to their blogs, they have a responsibility to their readers to provide high-value content that their readers can use in their everyday lives. So they need to make sure the guest blogger is both qualified to write on their blog and is going to give their readers useful information.
If the host blogger is not familiar with the guest blogger, they can research their reputation by checking with other writers in their community and networking. The host blogger can also ask the guest blogger for credentials that qualify them to write on their blog page – such as academic degrees, job experience, or relevant life experiences. They also can ask for links to previous guest blogs.
Overall, the advantages of guest blogging are numerous for both the host blogger and the guest blogger.