One of the biggest obstacles that every entrepreneur faces is generating fresh content. You can only go so far with paid ads and a strong social media presence. You also need to drive traffic to your website.
The best way to gain traffic, build backlinks, and increase your search rankings is to regularly publish new content to your site.
But, if you don’t have good content, you won’t get the traffic that you want.
For this reason, a lot of entrepreneurs rely on outsourced content. They pay writers to create articles. The problem with this is that it’s hard to find writers that can emulate your style and tone. It’s hard to get them to create content that perfectly matches your brand.
You don’t need to be a professional writer to create high-quality content for your site. Writing content for blogs, ads, web pages, and sales copy is a skill that you can develop.
With these 4 tips, you can learn how to dramatically improve the quality of your writing and drive reader engagement.
#1 Make a List of the Topics That You’ll Cover
Before you start writing your article, you should make a list of the main topics, tips, or ideas that you want to discuss. Use this list to create your sub-headers.
This same rule applies whether you’re writing a blog post, website copy, a product review, or sales copy. For example, with sales copy, you’d make a list of the features that you want to discuss. These would then become individual paragraphs with their own subheader.
The subheaders break up the content and make it easier to read. This also helps you stay on track and remain focused on the initial purpose of your content.
#2 Present the Main Problem at the Beginning of Your Content
Always start your content with the main problem that you’re about to address. For example, at the beginning of this article, I mentioned that the biggest obstacle is generating fresh content. These tips help you learn how to overcome this problem by creating your own content.
Address the problem early, possibly identify a few pain points of your readers, and then mention how this article will help solve the problem.
That is the overall structure of your opening paragraphs. You’re getting the reader’s attention by identifying a problem and then you’re telling them how you’ll solve it.
#3 Use Short Paragraphs to Improve Readability
There are several factors that determine readability. First, you need to think about the structure of your content. As mentioned, including sub-headers can help break up the content. Adding images and graphics can also help with this.
But, there are a few other ways to improve readability and they all have to do with your writing. You need to use short words, sentences, and paragraphs. Though, the paragraphs are the biggest concern.
Typically, you will want an average paragraph length of 2 to 3 sentences. Preferably, the sentence length should be less than 12 words. You can also replace long words with shorter synonyms.
Don’t make the mistake of over-explaining a topic. By using short paragraphs, you’ll find it easier to remain focused on the main points that you want to address.
#4 Don’t Edit Your Content Until You’re Done Writing
Hold off on editing your content until you’ve finished your initial draft. If you start editing as you write, you’ll find that it takes much longer to finish writing.
After you’ve finished writing, remember to proofread. Use the spell checker in your word processor and then read the entire content line by line. This will help you catch any grammatical errors that weren’t found by the spell checker.
You now have a few tips that can help you generate better content. It’s not difficult, but it will require practice.