You don’t necessarily need to spend a lot to make a lot. If you’re just getting started with internet marketing, then you may want to dip your toes in the water. There are several marketing strategies that you can use without spending any of your hard-earned cash.
Use these 6 free marketing strategies to start promoting your websites and earning your first supplemental income.
Social Media Marketing
The first free marketing strategy that you should adopt is social media marketing. It doesn’t cost a cent to set up a Facebook business profile or a Twitter account.
With social media marketing, it’s important to post regularly, so that your followers don’t forget about you. You need to stay relevant. This also helps you attract more followers.
You should create a schedule for sending out posts. For example, you could post on Facebook and send out a Tweet at the same time every Monday through Friday. If you have the time available, you should try and post two or three times throughout the day.
Content Marketing and Blogging
Creating informative content is one of the oldest marketing strategies. In the old days, businesses would create informative pamphlets that could be handed out to the public. These days, entrepreneurs have blogs, eBooks, and video tutorials.
Create content that is relevant to the products or services that you want to sell. Write tutorials and guides that will help your customers. Then, you can either edit your guide into a blog post, an eBook, or film a video tutorial. You could even combine all three options.
If you want to create a serious email marketing campaign, you’ll eventually need to spend money. But, you can get started for free. There are quality email marketing platforms that allow a limited number of free emails each month.
So, you can create micro email marketing campaigns and learn the basics without spending any money.
This next strategy is similar to content marketing, but with a wider scope. You don’t need to just provide informative content. You can use video marketing for a variety of uses. For example, you could create product demonstrations, customer testimonials, FAQs, or film a short introductory video.
You can then upload your videos to YouTube and share them on your website or as a part of your social media marketing campaign.
Run a Special Promotion
Another free marketing strategy is to offer a special promotion for a limited amount of time. This helps you create a sense of urgency with your marketing material. Consumers are more likely to make a purchase when they feel they’re getting a special value.
You don’t need to spend anything to run a promotion. You simply charge less for your products or services during a specific period of time.
Join Online Groups and Communities
Joining online groups and communities offers an indirect way to market your website for free. This is a simple way for entrepreneurs to reach out and network. Not only may you help spread awareness about your site, you may receive beneficial contacts in the process.
Look for groups and communities that are relevant to your products or services. Search Facebook groups as well. Become active in these communities and use your business profile to leave comments and take part in discussions.
Combine these marketing strategies to get started with internet marketing. You don’t need to immediately make a large investment. You can start small and learn more about marketing before you dive in.