So, you’ve got your landing page all setup. But, you’re not getting the conversions you’d like. To put it simply, if your site is not converting, then you’re not going to get enough sales.
Fortunately, there are several steps that you can take right now to increase the effectiveness of your landing pages. If you want to boost sales, use the following 6 tips to increase conversion rates.
Remain Consistent with Your Details
When promoting a product or service, it’s common to include various statistics or to provide a list of features. Just make sure that your content is consistent.
For example, if you claim at the top of your page that your software has helped thousands of people and then you mentioned that you’ve helped hundreds, people may notice the inconsistency. They don’t care which number is correct. They’ll simply leave your site.
Keep Your Content Relevant to Your Ad
Along with remaining consistent, you need to keep your content relevant to your ad. Whatever you promise in your PPC ads should also be discussed on your landing page.
Users are clicking on your ads for a reason. Make sure that you match the content of your landing page copy to the content of your advertisements.
This step can actually help lower your cost-per-click for PPC ads. With Google AdWords, the cost-per-click is partially based on the overall quality and relevance of your landing page.
You Should Only Have One Call to Action
Your landing page only serves one purpose. You should never try to promote multiple products, services, or offers on a single landing page. Focus on a single action.
If you have multiple calls to action, they should be for the same action. Otherwise, you should create a new landing page for the other actions you visitors to complete.
Create a Sense of Urgency on Your Landing Page
Creating a sense of urgency is a great way to increase conversion rates. If a visitor feels that they may miss out on an opportunity if they don’t act now, they’re more likely to complete the desired action.
You can create urgency in your titles, headers, and your call to action. Reminding visitors to act now or that your offer is available for a limited time only will help create this sense of urgency.
Include Customer Testimonials on Your Landing Page
Include a section on your landing page where you provide customer testimonials. There’s a reason that you often see testimonials on landing pages. It’s because they work.
You can pull testimonials from social media comments or send out a survey to your existing customers. Send out a mass email to your subscriber list asking for their input.
Create the Ultimate Headline for Your Landing Page
The final tip is to create the perfect headline. This is what really grabs a reader’s attention. The headline is the first thing that a visitor reads. Your headline should be direct and easy to understand.
Write several different headlines and compare the differences. Which one speaks out to you? Create multiple headlines and choose the one that works best.
Increasing your conversion rates isn’t overly complicated. There’re many different steps that you can take to boost sales.
Along with these suggestions, you should also consider using A/B split testing. This lets you compare different headlines, calls to action, and layouts. Compare different versions of the same landing page to see what works best.
Start using these tips now to see an increase in your conversion rates.