Content is the foundation that you use for online marketing. While quality content is essential, a well-written blog post or email is less likely to convert if you have a poorly worded call to action.
A call to action needs to grab the reader’s attention. It spurs them to take action. If you’ve noticed that your online marketing content is under-performing, then you should take a look at your call to action.
If you need help creating an effective call to action, then use the following 6 tips. Learn how to write a call to action that converts.
Keep Your Call to Action Short
The very first step to writing an effective call to action is to keep it short. You should try to keep your call to action to less than 150 characters. Essentially, your call to action is an “act now” button or link. It should be short while still conveying a specific message.
For example, instead of simply stating “call today”, you may state “call us today and get a free quote”. Always check the total character count of your call to action. Don’t be afraid to trim a word or two.
Use Actionable Verbs
Use action words to get your reader to complete the desired action. Actionable verbs are words that can actually be performed by a person.
For example, when you include the word “Call” in your call to action, you’re encouraging your reader to call you. Other examples of actionable verbs and phrases include:
- Sign up
- Place your order
Create Urgency in Your Call to Action
In addition to actionable verbs, you should try to create a sense of urgency. You want to create an emotional trigger to give the sense that they need to “act now” in order to take advantage of your offer.
For example, you wouldn’t state “call us anytime to learn more”. Instead, you would state “call us today to learn more”. Here are a few examples of words that you can use to achieve this:
- Limited time
- Act now
- Don’t delay
- Last chance
Provide a Value in Your Call to Action
Another solution for boosting your conversion rates is to provide a value in your call to action. Including an offer or special promotion in your call to action lets your readers know that they’re getting a deal.
When writing your call to action, you may mention “call today for a free quote”, “call now to get a 50% discount”, “click here to receive your special gift”. This is a simple way to convert skeptical readers.
Make Sure Visitors Can Read Your Call to Action
Along with the actual words that you use, you need to make sure your call to action is readable. This means avoiding small fonts or intricate designs.
You can use graphics and interesting designs in your copy. But, your call to action needs to be highly visible and readable.
Keep Your Action Simple
Once a reader clicks on your call to action, they shouldn’t have any problem completing the next action. If the action is filling out a form, the form should be simple. If the action is giving you call, they shouldn’t have any problem finding the phone number.
Use these tips to start writing calls to action that actually convert. You should also consider using A/B split testing to test the effectiveness of your calls to action.