Backlinks are necessary for improving your SEO. Unfortunately, it is not always easy getting these links – especially backlinks of authority. One technique that has been incredibly effective at helping sites earn quality backlinks is guest blogging.
Guest blogging simply refers to writing informative articles for other blogs. The blogs that you target will be relevant to your products, services, or website. If you would like to give this backlink building method a try, then take a look at the following tips.
Find Guest Blogging Opportunities
Before you can start writing guest blog posts, you need to find a blog that wants your content. The sites that you focus on should be related to your industry. They should have a large following on social media and an active visitor base.
You can search for guest blogging opportunities using several different methods:
- Search on Google
- Search through Social Media
- Search the guest posts of popular guest bloggers
Search on Google
The first place to search is Google. Choose a keywords related to the topics that you would like to write about. Add “guest post by” to the keywords you selected and perform a search query. The top results should include blog articles in your industry that were written by guest bloggers.
Along with the search method described, you could search for blog posts written by your competitors. Use the following search string, placing your competitor’s domain in the query:
Search for link:competitor.com -competitor.com. The results should contain guest blog posts written by your competition.
Search Through Social Media
In addition to Google, you can find guest blogging opportunities through social media. The simplest social media platform to search for this purpose is Twitter. Use the same query mentioned for Google searches – your keyword + guest post by.
Search the Guest Posts of Popular Guest Bloggers
There is one more option for finding guest blogging opportunities. Search for guest posts written by popular bloggers. Again, use the first search method described above. But, include the name of the guest blogger that you are searching for.
Pitching Yourself to the Site
Once you have found several guest blogging opportunities, you need to pitch yourself to the site. Learn more about the site. Read their most recent blog posts and blog posts written by guest bloggers. Find out who their primary audience is.
Next, find out if they have guidelines for submitting guest posts. Some sites will provide details on how to submit a blog post. Find out what they are looking for.
You can then start preparing an email unless they have a special form for contacting the site for submitting blog posts. The email should be personalized. You want to be friendly and professional.
Make sure that you include several URLs to other blog posts that you have written. If this is your first guest blog post, then provide links to some of your favorite blog posts from your own website.
If you don’t get any sites to accept your guest blog post, don’t give up. You may just need to pitch your blog post at the right time. Pay attention to your social media profiles. Try to become active in the same communities as the sites that you’re pitching to.
If possible, try to start a conversation on Twitter or Facebook. You could share a post or re-tweet a message. Wait for them to mention you in a post on social media or on their website. You may find more success by pitching yourself to a site that is already aware of who you are.
Guest blogging offers numerous benefits. You can gain quality backlinks, increase your presence, and position yourself as a voice of authority. Get started with the suggestions provided.