Email marketing is the most cost-effective way to promote your business. You can increase sales leads and boost customer retention. Though, this all rests on the size of your subscriber list. You’ll need to build your own subscriber list to maximize the benefits you receive from email marketing.
Generating your own subscriber list isn’t always easy when you’re first starting out. You may find it difficult to get subscribers and keep them. Here are some simple solutions for boosting your email subscriber list in the shortest amount of time.
Include Opt-In Forms On Every Page
Every page of your website should contain an opt-in form of your email list. Your visitors shouldn’t have any problem figuring out how to subscribe. If using a website layout with a sidebar, place the form on your sidebar. Otherwise, you could include it near your footer.
Include a Pop-Up Opt-In Form
In addition to placing an opt-in form on your web pages, you should consider using a pop-up display to ask visitors to subscribe. You find plugins or simple scripts for adding pop-ups. They are quick and easy to setup.
While some may find pop-ups annoying, they really do work. Internet users are familiar with pop-ups. They appear on almost every website. But, the truth is that pop-ups can dramatically increase your subscriber rate.
Keep Your Opt-In Form Simple
The registration form that you use needs to be simple. The more fields that you include on the form, the less likely a visitor is to fill it out. Only ask for their first name and email address. This keeps it simple and quick. If you’d like, you could just ask for their email address – making it even quicker to fill out the form.
Create Supplemental Content
Another solution for boosting your email list is to create supplemental content. Take your most popular blog posts and create more in-depth articles. Expand upon the ideas presented in each blog post. Create a PDF of your in-depth article. You can find many free tools for converting standard word processor files into PDF files.
Create a call to action at the bottom of the relevant blog post for readers to subscribe to your email list to receive additional information. Once they sign up to your email list, they’ll receive your free in-depth PDF.
Include Social Proof of Your Brand Presence
Consumers are more likely to make a purchase if a business has a lot of positive attention. Include social proof that your business is gaining popularity. You don’t need to wait until you have thousands of subscribers. If you’ve gathered Facebook and Twitter followers, total your entire follower base.
Total the number of users that have subscribed to your email list with your total social media followers. Display this total on your website under your opt-in form.
Make Sure Your Email Marketing Campaign is Effective
While these steps will help you build your subscriber list, you’ll also need to ensure you’re using an effective email marketing campaign. Once you gain subscribers, you need to keep them. Create a consistent schedule of sending out your newsletter or promotions. Offer incentives and deals to your subscribers.
By having an effective email marketing campaign, you can expect to hold on to your subscriber base, while gaining new subscribers. Also, don’t forget to take advantage of A/B split testing to increase open rates and click-through rates.
Hopefully, you can use these tips to begin building your subscriber list. These are easy suggestions to implement. Building an email list is an integral part of promoting a business. Email marketing also provides the best ROI compared to other marketing channels.
Start using these tips to increase your subscriber list.