Now is the perfect opportunity to enter the eBook industry for anyone trying to get their feet wet and start making lots of money online for a few simple reasons.
There is no other time in history where you are able to develop a product at little to no cost, develop a marketing strategy, and instantly have access to literally billions of potential customers directly in front of you.
A Global Platform
Gone are the days of setting up intricate marketing plans to target specific geographic regions throughout the Earth. You can now get access to everyone directly through his or her computer screens. The internet continues to grow each year, especially internationally, so your customer base will keep getting bigger as well.
On top of that, since your primary job is to create eBooks and distribute them online, you are not tied down to any specific location. Whether you’d prefer to work in a London coffee shop or on the beach in Fiji, the only requirement is you have an internet connection and a laptop to get your work done.
Why Do eBooks Matter?
There are two primary reasons why eBooks are a compelling business model in today’s online marketing environment:
- Technology is changing the way people absorb information.
- People need content to use on their new hardware.
Today’s technology has changed the way customers take in information and buy products. Some retail stores that used to dominate in the past are now suffering because customers would rather stay at home and shop online.
Sometimes Change Is Good
Although this brings about many disadvantages to local retail stores, we are going to use change in how customers prefer to interact to our advantage.
But eBooks give people the exact information they are looking for when they want it: Right Now.
Compare that to having to go research information at the library. First you have to go to their catalog, maybe talk to a librarian, manually look through a book for what you want to find, etc.
The computer era has brought all this to an end. Although a lot of information is available straight through Google, people are still LAZY and they will be willing to pay for information if you can give them exactly what they want.
Big technology firms are helping to build the eBook business by giving customers hardware that motivates them to want to purchase eBooks. The Apple iPad, the Amazon Kindle, & big screen cell phones now let users read books wirelessly wherever they are. Customers want content to use on their new devices and by providing eBooks, it gives your customers the necessary content they need to take advantage of the latest gadget.
It’s Not the Size, It’s What You Do With It That Matters
Your business means you can write any length eBook you want.
The information within your eBook can be discussed in a longer 200 page publication or you can write a book in less than 30 pages.
Whichever option you decide, you need to make sure the content is lining up with what you promised your customers. Both options have good things and bad things, but overall, the beauty of the eBook business is you are able to run it how you want with your own terms.
Monitoring the social media marketing landscape is vital to your success.