When choosing affiliate products to promote with your Internet marketing business, you want to pick products that cost more so that you make a higher commission per sale.
But you also want to have a whole range of products at different price points so you can keep people buying no matter how much or how little money they have.
For example, let’s say you pick self-help as your niche. You should have a bunch of products that cost less than $10 – such as eBooks or video courses – because a lot of people seeking to improve themselves don’t have a lot of money but still want to buy something that will make them better people.
The ‘Profit Ladder’
Then you should have more expensive products in the $10 to $100 range so that you can offer them to people with more money to spend and also push your customers up the profit ladder. That means getting people to buy increasingly expensive products.
Then you should have some products that are really expensive, such as those that cost $1,000 or more. This is to appeal to people who have a lot of money to spend but also to have a big money offer that people can aspire to. A lot of times these types of products are things like personal coaching, or seminars people can attend to become masters at whatever it is they want.
Big money products not only satisfy people’s desire to get the best there is, but also provide you with the biggest commissions so you can make the most money even if you only make a few sales.
Popularity of Niches
Before you start promoting affiliate products, you want to make sure the products or the niches you choose to work in are popular. You don’t want to waste your time working in niches that there aren’t a lot of customers. Instead, maximize your potential revenues by only working in the best niches that have scads of customers.
So how do you find out what niches are popular? Like anything else these days, you simply use the internet. There are plenty of places you can go to measure the popularity of a particular niche. The first place I always recommend is Google Hot Trends which lists the top 100 searches on Google during the previous 25 minutes.
Researching Niche Statistics Online
Google is the largest search engine and is used by more people than any other, so it is a reliable source to tell you what is hot at the present moment. Another site is Yahoo Buzz, which shows also shows the top searches but on Yahoo, which uses the Bing search engine. But Yahoo Buzz also gives a little more information than Google.
Two other similar sites are Trend Hunter and Trend Watching. These are more geared toward consumer goods, such as electronics, appliances and other hard goods rather than digital products, which are what you probably will be promoting.
Sources for Niche Data
ClickBank has a lot of information about the products it offers. A similar site that also has lot of data you can use to measure popularity is Commission Junction.
With the affiliate products you promote on ClickBank and Commission Junction, you make a commission every time somebody clicks through and buys that product.
‘Cost Per Action’
But another affiliate model is called “Cost Per Action”. This is slightly different because you can get paid every time somebody clicks through to a page whether they buy anything or not. Obviously, the CPA amount you are paid is usually less than that of a sales commission, but a lot of CPA click-throughs can quickly add up and make you some real money.
CPA networks for you go check out include Peerfly.com and ShareASale.com.
These advanced affiliate marketing techniques will help you get the most out of your Internet marketing business.