The Benefits of Using Microsoft Exchange for Your Email Marketing

1 Microsoft Exchange chartGiven its ease of use and widespread availability, Microsoft Exchange is one of the most popular email tools used by businesses worldwide today.

The MS Exchange server has played an important role in increasing the speed, security and access of intra-business emails, as well as providing a host of impressive applications that can make business communications easier and more efficient than ever.

Benefits of MS Exchange

1 trainingMS Exchange is the email tool of choice for most businesses today because of its functionality. With very little training, users are able to use the system to communicate quickly and effectively with just the push of a button.

Plus the system provides free, detailed tutorials that provide in-depth explanations of every feature for those users who request it.

Enhancing Email Security

1 securityAnother enormous benefit of MS Exchange is the enhanced security features that allow users to send communications back and forth in confidence. The program includes a patented software package that automatically neutralizes any threats to the security of emails – including hackers, viruses and spam messages.

When users are confident that their email accounts are going to remain secure, they can optimize the use of MS Exchange to its fullest potential, giving employees and customers the security and ease of use they need.

Providing Global Access

1 globalThe Internet has allowed businesses to target customers around the world. MS Exchange makes this easy by allowing users to access their email from anywhere world using any kind of access device, including laptops, smartphones and tablets.

Employees on the go and those in the office have equal access to emails, shared files and documents and other materials they need to conduct business and repond to customers on a moment’s notice. Plus Microsoft Outlook, the email platform used by MS Exchange, includes features that make locating and contacting other employees and customers anywhere in the world simple and worry-free.

Improving Business Efficiencies

1 automatePlus, MS Exchange saves you money by allowing fully automated email interactions between businesses without maintenance or interruption. Once an email account is created, the user never has to worry about keeping the system operational because it operates autonomously.

Any problems are addressed and upgrades or expansions are automatically implemented by Microsoft, usually before users even realize what’s happened.

MS Exchange as a Revenue-Driving Tool

1 cashUnlike direct mail, print and media advertising and other paid marketing methods, connecting with existing and potential customers using MS Exchange is completely free. Once you have their email address, you can send as many or as few emails to your customers as you like.

Plus, it’s non-intrusive because your customers can choose which of your emails they open immediately and which to save for later or even disregard altogether. Reaching customers efficiently and for free has never been easier.

Maximize Your Schedule and Calendar Using Outlook

1 OutlookCalendar-733361Outlook comes with a personal address book, a convenient calendar and scheduling function that allow you to streamline your daily work and meeting schedule.

It can be synced to any access device so you can view your schedule from anywhere at any time. Plus, if you prefer you can grant access to your calendar to your supervisors and others so that they can add or delete appointments, send out meeting planners and invitations, and maximize the efficiency of your workday.

Making the most of your email marketing requires have the right tools at your disposal.