Promoting your website or online business doesn’t have to cost you an arm and a leg. In fact, most online marketing experts agree that the best approach to attracting the highest amount of traffic is a combination of both paid and free marketing techniques.
Here are three of the most effective free marketing strategies for driving new customers to your web pages.
One of the best free marketing options is to find blogs related to your niche and then contact the authors. Ask if they will allow you to write a guest blog. Because most bloggers eventually run out of ideas, in many cases they will agree.
When you provide an informative, well-written blog about your niche topic, you can build your reputation as an expert in your field and also include a link so that you can drive traffic to your website.
Build relationships with other bloggers by frequently leaving positive, supportive comments about their blog postings.
Even though there are millions of bloggers, the blogging community for each niche tends to be a small world. Getting acquainted with other bloggers can lead to testimonials, mutual support and cross-promotional opportunities.
Social bookmarking lets you share sites you like with other people, such as friends, families, social media contacts and subscribers. If you have ever added a site to your “Favorites” bar on your Yahoo or Google page, you have used social bookmarking.
Some external sites use social bookmarking, including Pinterest, Digg, StumbleUpon, Reddit and BuzzFeed.
When users of these sites find something they like — such as an article, a web page, an infographic, an image or video, etc. – they can instantly upload it onto their social media accounts such as Facebook and Twitter so their followers can see it.
To promote your website using social bookmarking, create accounts at all the biggest social bookmarking sites and post links to your website, along with other things that you find on the internet that you enjoy. Then when people find your page, they can access your site.
Encourage visitors to your website to include it among their social bookmarking pages. The easiest way to do this is to include buttons on your site that instantly share your link on their pages.
If you built your website using WordPress or another mainstream blog hosting site, there are free plug-ins that you can drag and drop onto your pages to add these buttons.
Email marketing has been one of the most effective ways internet marketers have used to promote their websites. Create a webpage in which you offer something of value in exchange for the visitor’s email address. It could be a free report, an eBook, an instructional video, or anything niche-related that people are going to want.
Email addresses that you capture are then added to your subscription list. You then use an autoresponder – a program that allows you to automatically manage your email lists – to send out a series of emails promoting your webpage, business or products.
Emails can be interspersed with those that don’t try to sell at all, but instead offer high-value content that the recipient can use. The purpose of alternating sales emails with content emails is to build trust bonds with the people on your email list.
Use your email sequence to promote a single offer or multiple offers. Many email marketing strategies promote a series of increasingly more expensive offers so that you can convince your list to buy bigger and more products from you as the trust bonds become stronger.
Drawbacks of Email Marketing
Sadly, email marketing is not as effective as it once was because users today, especially younger people, don’t rely as much on email.
Texting has replaced email as the primary web-based method of communicating with other users. As a result, mobile marketing has replaced email marketing as the best way to promote your business online.
But the concepts of mobile marketing are identical to email marketing. You still capture your subscribers’ addresses – only this time it’s their mobile phone number rather than their email address – in exchange for something that they find valuable, such as a free giveaway or a discount or special offer.
Use a program to send out a series of text messages that alternately promote your business and give them high-value content they can use.
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