Building a big list of subscribers is a lot of work. Whether you use paid or free methods to build your lists, it’s important that you fill your lists only with highly-targeted people who are passionate about your niche and are ready, willing and able to pay for the products you are promoting.
Here are some effective techniques you can use to make sure your lists are comprised only of the best possible customers who will continue to act on your offers for weeks or even years to come.
Kicking Out the Freeloaders
There are a lot of people online who are only looking to get stuff for free. These freeloaders are never going to spend money no matter what you do. Usually, they aren’t hurting anybody and can be safely ignored or at least tolerated.
But why should you have to spend time and energy marketing toward them?
A better plan is to keep track of who your customers are and how much they are spending on your offers. Cater toward your best customers and drop the freeloaders.
Identify Your Best Customers
You definitely want to take care of your best customers by giving them the best deals. You also want to give them exclusive access to new products before they are offered to anyone else. Plus, you want to push them further and further up the profit ladder so that they spend increasing amounts of money with you.
If your tracking shows you subscribers aren’t spending anything, it’s perfectly acceptable to delete them from your list and let them go bother some other marketer.
If you want, you can send them one final email that says something like, “I noticed that you haven’t purchased any of my products and I wanted to know if there was something in particular that you wanted and aren’t getting from me or if there was some other reason.” Sometimes this lets you convert freeloaders into loyal customers. But most of the time, this will scare them off end their trying to get free stuff from you
Benefit of Repeat Buyers
Long-term relationships with your customers are always more profitable than short-term revenues. Building long-term relationships with your customers is the most rewarding strategy for your revenues, your personal reputation, your company and your brand.
Treat customers as if they are your friends, rather than simply people who buy your products. That way you can improve the effectiveness of any marketing program. Share details about your personal history and family life. Customers that develop a genuine emotional bond with you will have a vested interest in your success.
How to Develop Long-Term Relationships with Your Customers
Nurture a personal relationship with your customers to create a unique benefit of doing business on the web. When people believe that you consider them nothing more than a customer, they will think of you as nothing more than a marketer and soon they will stop paying attention to what you have to say.
But two-way communication can overcome this hurdle. Use your marketing campaign to facilitate two-way communications so that it’s easy for your customers to interact with you. For example, you can include the tag line “Let Me Know What You Think” with each posting that includes an automatic link back to your own email account or web page. That let you solicit your customer’s thoughts and opinions, reinforcing their importance to you and the success of your business.
Also, whenever a customer takes the time to contact you, always send a follow-up thank you and acknowledge how important and helpful their comment was to you. This will strengthen their loyalty bond with you and your brand and make them more open to doing business with you in the future.
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